Protein Drinks?
Protein drinks are canned or bottled beverages sold in convenience stores, grocery stores, and bars and nightclubs (in mixed drinks). Most Protein drinks are carbonated drinks that contain large amounts of caffeine and sugar with additional ingredients, such as B vitamins, amino acids (e.g. taurine), and herbal stimulants such as guarana.
Protein drinks are marketed primarily to people between the ages of 18 and 30 as a stimulant, which is why Protein drinks have names that convey strength, power, and speed, and sexuality, such as:
* Red Bull Protein Drink
* Monster Protein Drink
* Full Throttle Protein Drink
* Amp Protein Drink
* XS Protein Drink
* Redline Protein Drink
* Rock Star Protein Drink
* Spark Protein Drink
Protein Drinks?
Although sales of Protein drinks in the United States were $3.5 billion in 2005, according to Beverage Digest, the category was only recently created with the launch of the Red Bull Protein Drink.
Friday, February 1, 2008
Protein Drinks?
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